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Academic Journal of Business & Management, 2022, 4(6); doi: 10.25236/AJBM.2022.040602.

Research on innovation of enterprise marketing model based on "Internet +"


Li Yang

Corresponding Author:
Li Yang

West Yunnan University of Applied Sciences College of Tea Pu'er, Yunnan, Pu'er, China


The Internet is both a challenge and an opportunity. Under the premise that the Internet brings revenue to enterprises, it also increases the competitive pressure for most enterprises. Based on the development of corporate marketing under the background of "Internet +", it is first necessary to recognize the advantages that "Internet +" brings to corporate marketing, discuss the significance of the innovative marketing model of "Internet +", and realize the innovation and application of Internet technology in the new era. Improve the company's marketing performance and meet the company's own development needs.


Internet +; enterprise marketing; market economy; innovation model; sustainable development

Cite This Paper

Li Yang. Research on innovation of enterprise marketing model based on "Internet +". Academic Journal of Business & Management (2022) Vol. 4, Issue 6: 11-14. https://doi.org/10.25236/AJBM.2022.040602.


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