Under the background of the new era, agricultural products have ushered in a golden period of development.  How to seize and adapt to the tide of the times and take advantage of the trend has become the focus of current agricultural product marketing.  By comparing and analyzing the overall data, regional data and structural data of the online marketing of local agricultural products e-commerce, it is found that there are problems in the online marketing of agricultural products e-commerce, such as the large differences in the structure of regional agricultural products, the greater restriction by the product cycle, and the need to improve the comprehensive quality of employees. etc., the above problems have restricted the healthy development of the industry. It also gave birth to the development of the digital economy, which has become a new growth point of the economy and promoted the development of digital villages. “Buy it, buy it!” this is in the excited and grounded Hawking of “bring goods” anchors. The “6.18” and “11.11” online shopping festivals release people’s consumption enthusiasm. The all-round development of digital economy has stimulated the amazing energy of China’s consumer market. This paper mainly analyzes the related work of network marketing of featured agricultural products in the era of digital economy, analyzes the significance and problems of vigorously promoting the network marketing mode, puts forward targeted improvement measures and implements them in all directions, thus becoming an important driving force to help China’s high-level agricultural development.

Yueming Xiong.Personalized Marketing of Agricultural Products Based on Digital Economy Environment. Academic Journal of Business & Management (2022) Vol. 4, Issue 6: 36-40. https://doi.org/10.25236/AJBM.2022.040606.

[1] Fang Fang. Strategies of online marketing of agricultural products under the background of “Internet +” [J]. Northern Economic and Trade, 2021(11):3.

[2] Zhang Qian, Yu Zhenwei. Problems and countermeasures in the marketing of characteristic agricultural products in Langfang under the background of “Internet +” [J]. Economic and Technical Cooperation Information, 2018(8): 2.

[3] Zhong Tao. Research on the network marketing model of agricultural products with characteristics in the “Internet +” era [J]. Knowledge Economy, 2019(15): 2.

[4] Zhang Fujun. Talking about the marketing of agricultural products and the development of agricultural economy in the era of “Internet +” [J]. Friends of Farmers Getting Rich, 2017(7):1.

[5] Li Tao. On the marketing of agricultural products and the development of agricultural economy in the era of “Internet +” [J]. China Business Review, 2018(13): 2.

[6] Xiao Leyi. Analysis of the online marketing of agricultural products under the e-commerce economy [J]. Rural Economy and Technology, 2020, 31(6): 2.

[7] Wei Mengqin, Zhang Yong. Analysis of “Internet + Characteristic Agricultural Products” Marketing Problems and Countermeasures - Taking Guizhou Tea Industry as an Example [J]. Logistics Technology, 2021, 44(11): 3.

[8] Song Jialin, Li Zhonghui, Wen Xin, et al. Research on the network marketing model of characteristic agricultural products in Fusong County, Baishan City, Jilin Province under the “Internet +” environment [J]. Journal of Jilin Agricultural Science and Technology College, 2021, 30(5): 4.

[9] Zhang Xiao. Research on the marketing innovation model of characteristic agricultural industry based on “Internet +” [J]. China Market, 2017(10):2.

[10] Teng Wenting. Research on the online marketing strategy of characteristic agricultural products under the Internet + environment [J]. Enterprise Reform and Management, 2017(14): 1.