Department of Economic Management, Guizhou Light Industry Technical College, Guiyang City, Guizhou Province, 550025, China
Under the background of the new era, agricultural products have ushered in a golden period of development. How to seize and adapt to the tide of the times and take advantage of the trend has become the focus of current agricultural product marketing. By comparing and analyzing the overall data, regional data and structural data of the online marketing of local agricultural products e-commerce, it is found that there are problems in the online marketing of agricultural products e-commerce, such as the large differences in the structure of regional agricultural products, the greater restriction by the product cycle, and the need to improve the comprehensive quality of employees. etc., the above problems have restricted the healthy development of the industry. It also gave birth to the development of the digital economy, which has become a new growth point of the economy and promoted the development of digital villages. “Buy it, buy it!” this is in the excited and grounded Hawking of “bring goods” anchors. The “6.18” and “11.11” online shopping festivals release people’s consumption enthusiasm. The all-round development of digital economy has stimulated the amazing energy of China’s consumer market. This paper mainly analyzes the related work of network marketing of featured agricultural products in the era of digital economy, analyzes the significance and problems of vigorously promoting the network marketing mode, puts forward targeted improvement measures and implements them in all directions, thus becoming an important driving force to help China’s high-level agricultural development.
network marketing; digital economy; characteristic agricultural products; agricultural development; “Internet +”
Yueming Xiong.Personalized Marketing of Agricultural Products Based on Digital Economy Environment. Academic Journal of Business & Management (2022) Vol. 4, Issue 6: 36-40. https://doi.org/10.25236/AJBM.2022.040606.
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