Pun is one of the most significant components of rhetoric. It makes a play on the title with the result of receiving the effect from one by referring to another, thereby filling the language with liveliness and vividness. The pursuit of artistic language used in advertisements for esthetics is based on the direct utilitarian goal, in which using puns is preferred by the advertisers for the fact that it either produces the best contextual effects or achieves the greatest economic benefits. Here, this paper is offered as a preliminary probe into a study on pun application in advertisements through a categorically analytic approach.

Jinlu Shi. Pun: Good For Selling Goods-- The Application of Pun in English Advertisin. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 4: 176-183. https://doi.org/10.25236/FSST.20190327.

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