The University of Manchester, M13 9PL, UK
With the rapid development of the Internet, watching live while shopping mode of "live + electricity" shopping has gradually become the main way of the user to purchase goods, based on the narrative "live + electric business" development present situation, the influence factors on consumers' purchase intention are analyzed, and reasonable Suggestions are given according to the research results.
"live broadcasting + e-commerce"; Consumer; Purchase intention
Yida Hu. Analysis on the Influencing Factors of Consumers' Purchase Intention under the Background of "Live Streaming + E-Commerce". The Frontiers of Society, Science and Technology (2022) Vol. 4, Issue 3: 86-91. https://doi.org/10.25236/FSST.2022.040315.
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