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International Journal of Frontiers in Sociology, 2022, 4(6); doi: 10.25236/IJFS.2022.040603.

Research on the Protection Method of Intangible Cultural Heritage Based on Modern Technology and Marketing: Taking the Protection of Wangcang Palm Fiber Weaving as an Example

Author(s)

Qin Sun, Erzhuo Cheng, Yuchen Fu, Yunfei Kang, Jia Shang, Yongzheng Yin

Corresponding Author:
Erzhuo Cheng
Affiliation(s)

Nankai University, Binhai College, Tianjin, China

Abstract

Palm fiber weaving is a traditional handicraft of Han nationality, and Wangcang palm fiber weaving is one of the important birthplaces and inheritance places of palm fiber weaving. Based on the analysis of the present situation of Wangcang brown knitting, combined with contemporary technology and modern marketing, this paper explores the inheritance and development method of modern brown knitting technology, so as to better protect traditional skills and carry forward brown knitting culture. 

Keywords

Intangible Cultural Heritage, Inheritance and Development, Palm Fiber Weaving, Modern Science and Technology, Modern Marketing

Cite This Paper

Qin Sun, Erzhuo Cheng, Yuchen Fu, Yunfei Kang, Jia Shang, Yongzheng Yin. Research on the Protection Method of Intangible Cultural Heritage Based on Modern Technology and Marketing: Taking the Protection of Wangcang Palm Fiber Weaving as an Example. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 6: 9-14. https://doi.org/10.25236/IJFS.2022.040603.

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