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Academic Journal of Business & Management, 2022, 4(7); doi: 10.25236/AJBM.2022.040701.

The Strategic Management and Innovation of Small and Medium Industry in China: A Case Study of Matchmaking Agency Company


Li Guizi, Lin Jianqun, Huang Chunhua

Corresponding Author:
Li Guizi

Guangzhou College of Commerce, Huangpu District, Guangzhou, Guangdong Province, China


In the Chinese context, strategic management and innovation is not a new thing. Companies have applied these elements in achieving a competitive advantage. The current study will examine the subject of strategic management and change in the small and medium industry in China with particular reference to the Matchmaking Agency Company.


Strategic management, Innovation, Small and medium industry

Cite This Paper

Li Guizi, Lin Jianqun, Huang Chunhua. The Strategic Management and Innovation of Small and Medium Industry in China: A Case Study of Matchmaking Agency Company. Academic Journal of Business & Management (2022) Vol. 4, Issue 7: 1-5. https://doi.org/10.25236/AJBM.2022.040701.


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