Department of Tourism Management,Ta Hwa University of Science and Technology, Hsinchu, Taiwan
In recent years, the popularity of national tourism, Hsinchu County Hengshan Township Bay area is a famous tourist attraction in northern Taiwan, rich in tourist resources, and convenient transportation, unique attractions within the Bay Area and the diversity of Hakka culture, folk activities, ecology, etc. , Can predict the development of the tourism industry within the Bay in addition to driving around the attractions of the business, but also for the Hengshan Township to bring new business opportunities .The purpose of this study is to investigate the relationship between the expectation, the satisfaction and the revisiting intention of the tourists, the influence of the tourists' expectations on the experience satisfaction and the satisfaction of the tourists on the revisiting intention. The results of the study show that the expectation of tourists is significantly influence with the experience satisfaction. The satisfaction of the tourists is significantly influence with the revisiting intention. And finally put forward practical suggestions and follow-up academic research directions for Neiwan Street, and hope that this study will help the future Neiwan Street and related units planning reference.
Expectation, Satisfaction, Revisiting Intention
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