International Journal of New Developments in Engineering and Society, 2018, 2(1); doi: 10.25236/IJNDES.18111.
Renhua Kung
Department of Tourism Management,Ta Hwa University of Science and Technology, Hsinchu, Taiwan
In recent years, the popularity of national tourism, Hsinchu County Hengshan Township Bay area is a famous tourist attraction in northern Taiwan, rich in tourist resources, and convenient transportation, unique attractions within the Bay Area and the diversity of Hakka culture, folk activities, ecology, etc. , Can predict the development of the tourism industry within the Bay in addition to driving around the attractions of the business, but also for the Hengshan Township to bring new business opportunities .The purpose of this study is to investigate the relationship between the expectation, the satisfaction and the revisiting intention of the tourists, the influence of the tourists' expectations on the experience satisfaction and the satisfaction of the tourists on the revisiting intention. The results of the study show that the expectation of tourists is significantly influence with the experience satisfaction. The satisfaction of the tourists is significantly influence with the revisiting intention. And finally put forward practical suggestions and follow-up academic research directions for Neiwan Street, and hope that this study will help the future Neiwan Street and related units planning reference.
Expectation, Satisfaction, Revisiting Intention
Renhua Kung.A Study of the Tourists Expectation, Satisfaction and Revisiting Intention in the Neiwan, Hsinchu. International Journal of New Developments in Engineering and Society (2018) Vol.2, Num.1: 43-49.
[1]Chi, C. G., & Qu, H. (2008). Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach. Tourism Management, 29, 624-636.
[2]Chien,W.J.(2012).The Research of the Environmental Knowledge, Environmental Attitudes, Tourist Satisfaction and Revisiting Willingness to Ecotourism - A case study of the Da-Peng Bay National Scenic Area Constructed wetland and lagoon. Environmental and Management to Master's dissertation. Tajen University, Pingtung County.
[3]Cai,B.X.(1986). The analysis of recreational need and satisfaction. Department of Horticulture to Master's dissertation. National Taiwan University. Taipei City.
[4]Chun,C.A.& Chen,W.L.(2009). A Case Study of Travel Motivation, Expectation and Satisfaction of Ho-fon Bikeway Visitors. Asian Journal of Management and Humanity Sciences. 4(1), 28-49.
[5]Czepiel, J. A. & Rosenberg, L. J.(1976),Consumer satisfaction toward an integrative framework. Proceedings of southern marketing association. 169-171.
[6]Chu,R.J. & Yeh,B.P.(1999). The psychology of tourism. Taipei City: Baitong Books.
[7]Chen,G.H.(2004).A Study on the Visitors’ Recreation-Activity Experiences of Longmen Camping Site. Department of Tourism to Master's dissertation.Shih Hsin University. Taipei City.
[8]Driver, B. L. & Knopf, R. C. (1977). Personality, outdoor recreation, and expected consequences. Environment and Behavior, 9 (2),169-193.
[9]Guest, Lester P.(1995), Customer Loyalty: How to Earn It, How to Keep It. Simmon and Schuster Inc. Howard, J. A. & Sheth, J. H. (1969), The theory of buyer behavior,Wiley, N.Y.
[10]Hsieh,C.Y.(2003). A Study on the Relationship Among Attraction, Tourist Satisfaction and Loyalty of Religious Tourism.─A Case of Fo Guang Shan in Kaohsiung. Department of Tourism to Master's dissertation. Nanhua University, Chiayi County.
[11]Jones, T. O. & W. E. Sasser (1995), "Why Satisfied Customers Defect," Harvard Business Review, 73 (6), pp.88-99.
[12]Kozak, M.,(2001). Repeaters’ behavior at two distinct destinations, Annals of Tourism Research, 28, 784-807.
[13]Lin, S.C.(2008). A Study on the Relationship among the Motivation, Expectation, Tourism Image, Satisfaction and Loyalty--A Case Study of Home-Stay in Gukeng Area. Department of Business Administration to Master's dissertation. Nanhua University, Chiayi County.
[14]Liu, C.C & Chang, C.M.& Liu, Y.h. & Huang, C.H.(2005).A Study of Tourists’ Motivation, Expectation, Satisfaction and Property on Diversity Sport Tourism. Journal of Sport and Recreation Management, 2(2), 24-36.
[15]Lin, C.P.(2007)Application of the Blue Ocean Strategy on Developing Leisure and Art B&B in Penghu. Bio and Leisure Industry Research. 5(1),49-57
[16]Lin,C.C.(2003). The Relationships among Railway Travel Attractiveness,Visitors' Satisfaction and Revisiting Willingness in Neiwan. Department of Urban Planning and Spatial Information to Master's dissertation.Feng Chia University, Taichung County.
[17]Lai,F.S.(2003). A Study on the Influence Factors of the Tourist Satisfaction─Application of the Hierarchical Linear Models. Department of Business Administration of Master's dissertation.Chaoyang University to Technology.Taichung County.
[18]Olive, R. L.(1981), Measurement and evaluation of satisfaction processes in retai1 settings. Journal of retailing, 57 (3): 25-49.
[19]Szymanski D.M, & Henard D,H.(2001). Customer satisfaction: A meta-analysis of the empirical evidence. Journal of the Academy Marketing Science; 29(1): 16-35.
[20]Singh, J.(1991), Industry characteristic s and consumer dissatisfaction. Journal of Consumer Affairs, 25: 19-56.
[21]Song ,B.M(1983). Study of Recreational Carrying Capacity. Department of Forestry to Master's dissertation. National Taiwan University. Taipei City.
[22]Westbrook, R. A.(1980).Interpersonal affective influences on consumer satisfaction with products. Journal of consumer research, 7: 49-54.
[23]Wu,H.C.& Lin,C.P.(2012). Expectancy and Value Beliefs in Different Stages of Swimming Behaviors . Journal of Sport,Leisure and Hospitality Research. 7(1), 1-19.
[24]Wei, H,F.(1995). Visitors' choice behavior and recreational constraints:a case study on Taiwan folk village. Department of Urban Planning and Spatial Information to Master's dissertation.Feng Chia University, Taichung County.
[25]Yeh, M.S.(2000). A Study on Tourist Satisfaction of Coastal Recreational Activities in the Jyibey Island of Penghu. Department of Tourism to Master's dissertation.Shih Hsin University. Taipei City.