Academic Journal of Business & Management, 2022, 4(7); doi: 10.25236/AJBM.2022.040714.
Yuxiao Qiang
School of Economics and Management, Yanbian University, Yanji, Jilin, 133002, China
In this paper, we first analyzes the industrial background of two Internet companies, Meituan and Dianping, and then analyzes the reasons for Meituan's acquisition of Dianping. Secondly, the article introduces in detail the merger and integration process of two Internet companies, Meituan and Dianping. After the integration, the existing performance of Meituan was analyzed. Through the above-mentioned process of Meituan's acquisition of Dianping. It is not difficult to find that in the process of strategic integration, it is not only the decision of the enterprise's strategic plan, but also the integration of the strategic management ideas behind the enterprise. The two enterprises are integrated into the same strategic acquisition company from different strategic management objectives. It is necessary to have a unified strategic integration idea in the middle to support.
Business management; Strategic management; Strategic plan
Yuxiao Qiang. Analysis of Meituan's Acquisition of Dianping. Academic Journal of Business & Management (2022) Vol. 4, Issue 7: 81-87. https://doi.org/10.25236/AJBM.2022.040714.
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