International Journal of Frontiers in Sociology, 2022, 4(7); doi: 10.25236/IJFS.2022.040703.
Qi Zhenhong
School of English, Beijing Language and Culture University, Beijing, China
Under the current epidemic, "Cultural Discount" has deeply influenced the global public opinion system. In the era of online information, facing the complicated international public opinion field, the image construction of online opinion leaders has significant value. We should start from three aspects: actively building a communication platform system, promoting cultural value-added, and accurately targeting communication, to reduce the negative impact of "Cultural Discount", resisting the decisive interference of Western politics in the international public opinion field, promoting Chinese online opinion leaders to the international stage, and constructing a new pattern of international public opinion system.
Cultural Discount; International Public Opinion; Online Opinion Leaders; Public Opinion Guidance
Qi Zhenhong. The image construction of online opinion leaders from the perspective of "Cultural Discount". International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 7: 13-17. https://doi.org/10.25236/IJFS.2022.040703.
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