International Journal of Frontiers in Sociology, 2022, 4(7); doi: 10.25236/IJFS.2022.040704.
Li Yang
Communication University of China, Nanjing, China
Alongside with the increasing popularization of the Internet, online program host becomes an emerging occupation in addition to the traditional type. This paper conducts a comparative study on the traditional host and online host with regard to the backgrounds of time, media, and society;As for the host's characteristics, it analyzes their style differences in "interactivity, flexibility, normativity"; Subsequently, the different language applications of "articulation, broadcasting mode and discourse dominance" are summed up; Despite the diversity in platforms, their essence and value are internally similar. Finally, the future of traditional host and online host is reflected and prospected to promote in the hope that they can develop in a rational way.
Traditional host; Online host; Comparison
Li Yang. Comparative Research on Traditional Host and Online Host. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 7: 18-21. https://doi.org/10.25236/IJFS.2022.040704.
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