Frontiers in Sport Research, 2022, 4(4); doi: 10.25236/FSR.2022.040405.
Zhang Chong
School of Communication and Film, Hong Kong Baptist University, Hong Kong, China
This paper aims to critically analyse Liverpool’s on-field performance and commercial value improvement in recent years through the change management of Liverpool Football Club and make some recommendations for future development. The author first has a brief introduction to the history of Liverpool and the story after Fenway Group took over. Then, the paper analyses the evolutionary change of the team based on the “variation-selection-retention” cycle and the revolutionary transformation of the team based on internal factors and the external environment (PESTEL analysis). At last, based on the above analysis, Liverpool’s strengths and weaknesses in change management are summarised in the conclusion section and put forward some recommendations for the future development of Liverpool.
Liverpool, change management, organizations
Zhang Chong. Change Management in Professional Football Clubs--A Case Study of Liverpool Football Club. Frontiers in Sport Research (2022) Vol. 4, Issue 4: 27-30. https://doi.org/10.25236/FSR.2022.040405.
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