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International Journal of New Developments in Engineering and Society, 2017, 1(3); doi: 10.25236/IJNDES.17302.

Discussion on Cultural Marketing of Huanggang Tourism Industry

Author(s)

Zhentang Ke

Corresponding Author:
Zhentang Ke
Affiliation(s)

Huanggang Normal University, Business school, Huanggang, Hubei, China, 438000

Abstract

With the improvement of people's income, consumers in the material level has been a great satisfaction after the continuous focus on the spirit of the level of demand, which makes our tourism industry began to explore the attractions behind the spiritual and cultural connotation, is committed to creating the characteristics of cultural tourism Brand. This paper mainly summarizes the basic situation of Huanggang 's implementation of cultural marketing, analyzes the problems existing in the implementation of cultural marketing in Huanggang, and puts forward some suggestions on the implementation of cultural marketing in Huanggang tourism.

Keywords

Huanggang, Tourism culture, Marketing, Discussion

Cite This Paper

Zhentang Ke. Discussion on Cultural Marketing of Huanggang Tourism Industry.  International Journal of New Developments in Engineering and Society (2017) Vol.1, Num.3: 4-5.

References

[1]Li Yuehua.Huanggang green eco - tourism and red and ancient cultural tourism resources integration research [J]
[2]Zhang Hongshu, Wu Ming. Analysis of the value of red culture education - Taking Huanggang red culture as an example[J]. Brand Research. 2015 (11)