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Academic Journal of Business & Management, 2022, 4(8); doi: 10.25236/AJBM.2022.040801.

The developing path of enterprises under the background of normalization of the epidemic: From the prospective of double cycle strategy


Cui Bowen, Cui Yuzheng

Corresponding Author:
Cui Yuzheng

School of Economics, Beijing Wuzi University, Beijing, China


The Fifth Plenary Session of the 19th Central Committee of the Communist Party of China proposed to accelerate the construction of a new development pattern with the domestic cycle as the main body and the domestic and international cycles promoting each other. The pattern is a major adjustment and improvement of the China's economic development strategy and path for the fourteenth five years and the future, and a major strategic deployment made with a view to China's long-term development and long-term stability. To realize this deployment, enterprises must make full use of the current favorable factors for China's economic recovery and development, and respond actively to and resolve domestic and foreign unfavorable factors. In the current post-epidemic era and based on the background of “double cycle” strategy, enterprises must positively integrate into the new development pattern, recognize the situation, change their concepts, and take appropriate countermeasures. For example, digital management can be used to save costs, large-scale data to explore consumption and vigor innovation to enhance the core competitiveness of products.


"Double cycle"; COVID-19; Enterprise management

Cite This Paper

Cui Bowen, Cui Yuzheng. The developing path of enterprises under the background of normalization of the epidemic: From the prospective of double cycle strategy. Academic Journal of Business & Management (2022) Vol. 4, Issue 8: 1-6. https://doi.org/10.25236/AJBM.2022.040801.


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