Housing shortage has been a significant issue in Hong Kong since 1997. For years, the government has put great effort in addressing this problem. This report describes a project aiming at identifying the key factors influencing customer preferences within the Hong Kong property market, so as to better understand the market needs and provide insights for land planning. Social media and property agency websites are main data sources. Web Crawler and a taxonomy database were developed to extract and map the information from social media into property market discussion. Visualizations and text mining have been used to perform analysis. We concluded that the housing preference in Hong Kong is concentrated in the New Territories and identified a negative relationship between average housing price and online social discussion frequency for top mentioned locations.

Mengtong Xie, Jing Xu. Understanding Hong Kong Property Market: An Analysis of Customer Preference and Market Trend. Academic Journal of Business & Management (2022) Vol. 4, Issue 8: 7-12. https://doi.org/10.25236/AJBM.2022.040802.

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