Tengfei Gao, Haiyang Sun, Yicong Yang, Dongfeng Lv, Yuesheng Xie
School of Pharmacy, North China University of Science and Technology, Tangshan, 063210, Hebei, China
At present, Caofeidian district's agricultural economy is developing well, modern agricultural layout has begun to take shape, planting industry has reached the leading level of reclamation area, but agricultural products have not fully realized the goal of high quality and competitive price, improve market share. Caofeidian Farm based on market demand and the development requirements of supply-side structural reform of agricultural products, through the development of green organic agriculture, actively explore efficient and high-quality agricultural development mode, according to its own advantages, the construction and promotion of organic rice brand has been explored.
Organic rice, Caofeidian, Brand construction and promotion
Tengfei Gao, Haiyang Sun, Yicong Yang, Dongfeng Lv, Yuesheng Xie. Caofeidian organic rice brand construction and promotion channel exploration. Academic Journal of Business & Management (2022) Vol. 4, Issue 8: 81-84. https://doi.org/10.25236/AJBM.2022.040812.
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