Welcome to Francis Academic Press

Academic Journal of Business & Management, 2022, 4(8); doi: 10.25236/AJBM.2022.040812.

Caofeidian organic rice brand construction and promotion channel exploration


Tengfei Gao, Haiyang Sun, Yicong Yang, Dongfeng Lv, Yuesheng Xie

Corresponding Author:
Yuesheng Xie

School of Pharmacy, North China University of Science and Technology, Tangshan, 063210, Hebei, China


At present, Caofeidian district's agricultural economy is developing well, modern agricultural layout has begun to take shape, planting industry has reached the leading level of reclamation area, but agricultural products have not fully realized the goal of high quality and competitive price, improve market share. Caofeidian Farm based on market demand and the development requirements of supply-side structural reform of agricultural products, through the development of green organic agriculture, actively explore efficient and high-quality agricultural development mode, according to its own advantages, the construction and promotion of organic rice brand has been explored.


Organic rice, Caofeidian, Brand construction and promotion

Cite This Paper

Tengfei Gao, Haiyang Sun, Yicong Yang, Dongfeng Lv, Yuesheng Xie. Caofeidian organic rice brand construction and promotion channel exploration. Academic Journal of Business & Management (2022) Vol. 4, Issue 8: 81-84. https://doi.org/10.25236/AJBM.2022.040812.


[1] WU B. Research on the development status and countermeasures of organic agriculture in China [J]. Eastern Enterprise Culture, 2010(4):67-68. (In Chinese with English abstract)

[2] Guo Lingling, ZHANG Guobao. Farm Economy Management, 2018(05): 35-37. (In Chinese)

[3] Cui Yuanpei, Jia Xiaoyue, Liu Xin. The coordinated development of beijing-tianjin-hebei caofeidian under modern agricultural development planning study [J]. Journal of bohai sea economic outlook, 2017 (01): 47-51. DOI: 10.16457 / j.carol carroll nki HBHJJLW. 2017.01.011. 

[4] Fan Mengmeng, Yang Yingzi. Green consumption idea of promoting organic rice industry development path of research in China [J]. Market modernization, 2021 (8): 6-8. DOI: 10.14013 / j.carol carroll nki SCXDH. 2021.08.002. 

[5] Qian Xumei, Hao Peipei, Han Baiming, Qian Hujun, Zhang Hongsheng, Wang Zhoufei. Comparative analysis of economic benefits between organic and conventional rice production modes [J]. Agricultural Science and Technology Communication, 2017(07): 75-80.