Frontiers in Sport Research, 2022, 4(5); doi: 10.25236/FSR.2022.040502.
Lin Ma1, Zhenming Xiao2
1Taishan University, Taishan, China
2New Era University College, Kuala Lumpur, Malaysia
This paper discusses and analyzes from the aspects of cultural protection, inheritance and innovation, cultural tourism industry innovation, cultural tourism publicity and promotion, and cultural tourism market system. It is proposed to make full use of the unique genetic advantages of Qilu's history and culture in order to strive to create a group of sports cultural brands with local characteristics, promote the integration of sports and traditional culture and the cultural field from the supply side, stimulate the vitality of cultural development, and promote Shandong's economic and social development in high-quality.
culture; Qilu; cultural and sports industry; strategies
Lin Ma, Zhenming Xiao. On the development strategies of Qilu folk culture and sports industry from the perspective of a strong cultural province. Frontiers in Sport Research (2022) Vol. 4, Issue 5: 5-8. https://doi.org/10.25236/FSR.2022.040502.
[1] Qu Yu. Research on Qilu Culture and Folk Art [J]. Art Appreciation, 2020(14):56-57.
[2] Shen Tianyu, Jiang Xiaorong, Ji Yuya. High-level construction of cultural province [N]. Zhejiang Daily, 2022-06-23(005).
[3] Liao Yongsheng. Research on the Development of Folk Sports Tourism Resources [J]. Contemporary Sports Science and Technology, 202, 12(05):10-12.
[4] Liu Linxing, Yu Hongliang. Research on qilu sports history and culture brand construction path [C]. The 12th National Sports Science Conference abstract compilation -- Wall newspaper Exchange (Sports History Branch), 2020:68-69.