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Frontiers in Sport Research, 2022, 4(5); doi: 10.25236/FSR.2022.040502.

On the development strategies of Qilu folk culture and sports industry from the perspective of a strong cultural province

Author(s)

Lin Ma1, Zhenming Xiao2

Corresponding Author:
Lin Ma
Affiliation(s)

1Taishan University, Taishan, China

2New Era University College, Kuala Lumpur, Malaysia

Abstract

This paper discusses and analyzes from the aspects of cultural protection, inheritance and innovation, cultural tourism industry innovation, cultural tourism publicity and promotion, and cultural tourism market system. It is proposed to make full use of the unique genetic advantages of Qilu's history and culture in order to strive to create a group of sports cultural brands with local characteristics, promote the integration of sports and traditional culture and the cultural field from the supply side, stimulate the vitality of cultural development, and promote Shandong's economic and social development in high-quality.

Keywords

culture; Qilu; cultural and sports industry; strategies

Cite This Paper

Lin Ma, Zhenming Xiao. On the development strategies of Qilu folk culture and sports industry from the perspective of a strong cultural province. Frontiers in Sport Research (2022) Vol. 4, Issue 5: 5-8. https://doi.org/10.25236/FSR.2022.040502.

References

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[2] Shen Tianyu, Jiang Xiaorong, Ji Yuya.  High-level construction of cultural province [N]. Zhejiang Daily, 2022-06-23(005). 

[3] Liao Yongsheng. Research on the Development of Folk Sports Tourism Resources [J]. Contemporary Sports Science and Technology, 202, 12(05):10-12.

[4] Liu Linxing, Yu Hongliang.  Research on qilu sports history and culture brand construction path [C]. The 12th National Sports Science Conference abstract compilation -- Wall newspaper Exchange (Sports History Branch), 2020:68-69.