Frontiers in Sport Research, 2022, 4(5); doi: 10.25236/FSR.2022.040502.
Lin Ma1, Zhenming Xiao2
1Taishan University, Taishan, China
2New Era University College, Kuala Lumpur, Malaysia
This paper discusses and analyzes from the aspects of cultural protection, inheritance and innovation, cultural tourism industry innovation, cultural tourism publicity and promotion, and cultural tourism market system. It is proposed to make full use of the unique genetic advantages of Qilu's history and culture in order to strive to create a group of sports cultural brands with local characteristics, promote the integration of sports and traditional culture and the cultural field from the supply side, stimulate the vitality of cultural development, and promote Shandong's economic and social development in high-quality.
culture; Qilu; cultural and sports industry; strategies
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