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Academic Journal of Business & Management, 2022, 4(9); doi: 10.25236/AJBM.2022.040917.

Current situation of pet economy development under post-epidemic period

Author(s)

Xuemeng Lu, Yi Jiang, Yuxin Li, Meng Wang, Jianye Wu

Corresponding Author:
Xuemeng Lu
Affiliation(s)

School of Economics and Management, Beijing University of Technology, Beijing, China

Abstract

With the development of economy and the improvement of people's living standards, pet economy is playing an important role in meeting people's growing needs for a better life. The outbreak and spread of the epidemic in 2020 has greatly affected the industry chain and supply chain of the pet industry. In the face of the epidemic, how to turn the crisis into strategic development of pet economy in the post-epidemic period, and how to coordinate epidemic prevention and control and promote the recovery of the industry has become an important topic for our research. This paper collected data through literature review, collected consumer psychology through questionnaires, and visited pet shops and pet related industries on the spot to understand the development status and operation of the pet market in the post-epidemic period. Finally, it analyzes the development prospect and existing problems of pet economy and puts forward forward-looking thinking and reasonable suggestions for the supply side demand of pet market.

Keywords

pet economy, post-epidemic period, potential

Cite This Paper

Xuemeng Lu, Yi Jiang, Yuxin Li, Meng Wang, Jianye Wu. Current situation of pet economy development under post-epidemic period. Academic Journal of Business & Management (2022) Vol. 4, Issue 9: 117-123. https://doi.org/10.25236/AJBM.2022.040917.

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