Analysis of Marketing Strategy of

<p>Dan Xu</p>

doi:10.25236/IJNDES.17304

International Journal of New Developments in Engineering and Society, 2017, 1(3); doi: 10.25236/IJNDES.17304.

Analysis of Marketing Strategy of "New Chinese Singing"

Author(s)

Dan Xu

Corresponding Author:

Dan Xu

Affiliation(s)

Huanggang Normal University, Huanggang, Hubei, China,438000

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Abstract

With the improvement of people's living standards, they have a higher demand in the spiritual and cultural aspects of Chinese new song, in the inheritance and development of Chinese good voice on the basis of the characteristics, by virtue of its successful mode of operation and marketing strategy, to provide Rich music audiovisual feast. This paper mainly analyzes the marketing strategy of Chinese new song program and puts forward some suggestions.

Keywords

New Chinese Singing; Marketing strategy; Analysis

Cite This Paper

Dan Xu. Analysis of Marketing Strategy of "New Chinese Singing". International Journal of New Developments in Engineering and Society (2017) Vol.1, Num.3: 9-10.

References

[1]Yan Biao. Chinese new song program marketing model[J]. TV, 2017, No. 2
[2]Luo Huan, He Liuyi. Analysis of Chinese new song of the status quo and development pathways[J]. News Research Guide, June 2017