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Academic Journal of Business & Management, 2022, 4(10); doi: 10.25236/AJBM.2022.041003.

Research on the comfort of consumption in Beijing in the context of building an international consumption center city - taking sports consumption as an example

Author(s)

Yu Wang, Yafei Xiao, Xinyu Zhang, Hanxiong Wang

Corresponding Author:
Yu Wang
Affiliation(s)

School of Economics, Beijing Technology and Business University, Beijing, China

Abstract

This paper qualitatively analyzes the comfort level of sports consumption in Beijing using the literature research method with reference to the requirements for the construction of Beijing as an international consumption center city. The study finds that Beijing's sports consumption has increased brand awareness, various sports events are actively organized, spectator sports are developed online, and the sports training market is growing rapidly. However, at the same time, there are also existing deficiencies such as low influence of domestic sports brands, insufficient development of sports event content, and single supply of sports training industry. Therefore, it is necessary to enhance the comfort level of sports consumption by strengthening the construction of domestic brands, developing local competition business, and innovating the development mode of sports training, so as to help the construction of Beijing as an international consumption center city.

Keywords

Beijing; International Consumer Center City; Consumer Comfort; Sports Consumption; Countermeasure Suggestions

Cite This Paper

Yu Wang, Yafei Xiao, Xinyu Zhang, Hanxiong Wang. Research on the comfort of consumption in Beijing in the context of building an international consumption center city - taking sports consumption as an example. Academic Journal of Business & Management (2022) Vol. 4, Issue 10: 14-18. https://doi.org/10.25236/AJBM.2022.041003.

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