Academic Journal of Business & Management, 2022, 4(10); doi: 10.25236/AJBM.2022.041008.
Xiaomin Zhang
School of Economics and Management, Southwest Petroleum University, Chengdu, China
The emergence of identity economics provides a new perspective for the study of individual or group decision-making behavior. In recent years, the experimental research on group identity provides abundant evidence for identity economics. This paper reviews literature on identity and sorts out the experimental studies on the influence of group identity on economic behavior. Finally, this paper draws a conclusion on the related research in this field and puts forward the future prospects.
Group identity, identity economics, Experimental economics, Behavioral economics, Neuroeconomics
Xiaomin Zhang. Experimental studies on the influence of group identity on economic behavior. Academic Journal of Business & Management (2022) Vol. 4, Issue 10: 43-46. https://doi.org/10.25236/AJBM.2022.041008.
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