Academic Journal of Business & Management, 2022, 4(10); doi: 10.25236/AJBM.2022.041011.
Jiang Tian1, Wei Liu2
1School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, China
2Finance Section, Gas Transmission Management of Department, Southwest Oil & Gas Field Company, PetroChina, Chengdu, China
Based on the development needs of China liquor industry, this paper comprehensively analyzes the necessity and strategic significance of developing Chinese liquor culture industry. Focusing on industrial integration and cultural communication, this paper proposes an integrated development path from multiple interaction dimensions of the liquor culture with urban brand, regional and traditional culture and global consumption structure. This research result has practical significance to enhance the traditional Chines liquor industry development level and promote the integrated development of primary, secondary and tertiary industries.
liquor culture, Chinese liquor industry, integrated development, development path
Jiang Tian, Wei Liu. Research on the Development Strategy of Liquor Culture Industry in China. Academic Journal of Business & Management (2022) Vol. 4, Issue 10: 59-63. https://doi.org/10.25236/AJBM.2022.041011.
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