International Journal of Frontiers in Sociology, 2022, 4(9); doi: 10.25236/IJFS.2022.040914.
Xiaoling Yu1, Ming Jiang2, Aijun Liu1
1School of Foreign Languages, Dalian Polytechnic University, Dalian, China
2School of Japanese Language and Culture, Dalian University, Dalian, China
Liaoning is rich in intangible cultural heritage. Cultural confidence leads the external communication of Liaoning's intangible cultural heritage, points to the aesthetic pursuit and cultural communication in a deeper cross-cultural context, and is conducive to the common development and prosperity of different civilizations. Aiming at the problems existing in the external communication of Liaoning intangible cultural heritage, this paper puts forward the strategy of cultural confidence leading the external communication of Liaoning intangible cultural heritage. Understand the significance of cultural self-confidence leading the external communication of intangible cultural heritage, give play to the leading role of the government in the communication of intangible cultural heritage, realize the effective connection between intangible cultural heritage and local tourism, further enhance the era appeal of intangible cultural heritage, meet the audience needs of intangible cultural heritage in the new media era, improve the translation level, and break the language barriers of intangible cultural heritage communication.
Cultural Confidence; Intangible Cultural Heritage; External Communication; Communication Strategy
Xiaoling Yu, Ming Jiang, Aijun Liu. Research on the External Communication of Liaoning Intangible Cultural Heritage Guided by Cultural Confidence. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 9: 93-98. https://doi.org/10.25236/IJFS.2022.040914.
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