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The Frontiers of Society, Science and Technology, 2022, 4(7); doi: 10.25236/FSST.2022.040713.

Innovative Development of the Broadcast Style of TV Newscasters——Take CCTV as an Example


Bo Congcong

Corresponding Author:
Bo Congcong

School of Educational Sciences, Changji University, Changji, China


Modern society is a society with diversified information dissemination channels, people's aesthetics are increasingly improved, and traditional news broadcasting is facing huge challenges and opportunities. Based on this, China's news media practitioners have innovated the style of news broadcasting. This article first points out that the news broadcast style plays an important role in the development and promotion of news programs, and then gives the example of the new style of news broadcasting in the news column that has entered the public vision with different broadcasting methods than the previous broadcasting methods, and then further points out the thinking about the personalized broadcasting of news broadcasters, and takes this as the keynote to analyze the moral mechanism behind the personalized broadcasting method under social pluralism, in order to effectively guide the innovative development of the new style of news broadcasting.


Newscaster; Broadcast style; New developments

Cite This Paper

Bo Congcong. Innovative Development of the Broadcast Style of TV Newscasters——Take CCTV as an Example. The Frontiers of Society, Science and Technology (2022) Vol. 4, Issue 7: 70-74. https://doi.org/10.25236/FSST.2022.040713.


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