Academic Journal of Business & Management, 2022, 4(11); doi: 10.25236/AJBM.2022.041115.
Yu Yongchang1, Li Kai2, Zhang Ting3
1College of Tourism, Taishan University, Taian, China
2Taian National Agricultural High-Tech Industry Demonstration Zone Management Committee, Taian, China
3Taishan District Science and Technology Development Service Center, Taian, China
Agricultural tourism plays an important role in driving farmers to get rich, optimizing industrial structure, enhancing regional image and meeting tourists' tourism demand. At present, tourists who pay attention to life experience take agricultural tourism as an important choice for leisure and vacation. Taking Tai’an National Agricultural Science and Technology Park as an example, this paper adopts SWOT analysis method to systematically analyze the advantages, disadvantages and opportunities and challenges faced in the development of leisure agricultural tourism in modern agricultural parks. It also puts forward countermeasures and suggestions for the development of leisure agricultural tourism in agricultural science and technology parks, in order to provide reference for the sustainable development of modern agricultural science and technology parks.
Agricultural science and technology park; agricultural tourism; industrial integration
Yu Yongchang, Li Kai, Zhang Ting. Study on the Integration Development of Agricultural Science and Technology Parks and Leisure Tourism Based on SWOT Analysis. Academic Journal of Business & Management (2022) Vol. 4, Issue 11: 105-109. https://doi.org/10.25236/AJBM.2022.041115.
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