Traditional Chinese medicine is the traditional medicine of the Chinese nation and the quintessence of China. It carries the experience and theories of the ancient Chinese people's struggle against diseases. It is a medical theoretical system gradually formed and developed through long-term medical practice under the guidance of ancient simple materialism and spontaneous dialectical thinking. With the continuous development of self-media, it has opened up new paths for the new dissemination of traditional Chinese medicine culture. At the same time, it also faces many challenges, such as insufficient professional short video content, single video format, and too many marketing implants. Therefore, by discussing the current situation and predicament of TCM cultural dissemination on short video platforms, this paper draws three solutions from the perspective of video creators to enhance the sense of responsibility of TCM practitioners, strengthen the role of “gatekeepers” on video platforms, and diversify video formats. It is possible to obtain the method of breaking the situation and improve the quality and level of Chinese medicine culture of the masses.

Liu Zhuohui. Analysis of the Communication Problems and Solutions of Short Videos of Traditional Chinese Medicine Culture from the Perspective of Video Creators. The Frontiers of Society, Science and Technology (2022) Vol. 4, Issue 8: 71-76. https://doi.org/10.25236/FSST.2022.040812.

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