In view of the low economic level caused by too many external market factors and low consumption rate of residents, this paper analyzes the development trend of enterprise economy and trade, and gives the corresponding strategic adjustment scheme to achieve effective solution. By comparing the overseas export volume, the volume of sales of enterprises, the proportion of new products in real time, the growth of large-scale enterprises and the annual GDP of enterprises in recent years, we have analyzed the development situation of Chinese enterprises in recent years. Based on the gross national product and the average consumption level of different regions, it is judged that the trade economy of Chinese enterprises is in a relatively low development trend in the next few years, and it is based on this to make corresponding strategic adjustments: Select the strategic direction which is more in line with the consumption level of residents, select the production goods according to the average consumption rate, and then gradually open up the overseas market, adopt the strategy of "bring in, go out" to solve the big problem of regional consumption segmentation, put forward reasonable preferential policies, and change the inherent concept of Chinese enterprises' economic and trade. Finally, the implementation of the joint economic policy to strengthen the concept of law and economy, improve the core development concept of enterprises, enhance the market share of enterprises, realize the strategic adjustment path of diversification.

Wang Wenfang. Development Trend and Strategic Adjustment of Enterprise Economy and Trade. Academic Journal of Business & Management (2022) Vol. 4, Issue 12: 1-5. https://doi.org/10.25236/AJBM.2022.041201.

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