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Academic Journal of Business & Management, 2022, 4(12); doi: 10.25236/AJBM.2022.041206.

Study on Risk Evaluation of Online Smart Tourism Supply Chain

Author(s)

Yan Xu

Corresponding Author:
Yan Xu
Affiliation(s)

School of Applied Foreign Languages, Zhejiang Yuexiu University, Shaoxing, Zhejiang, China

Abstract

Based on the theoretical study on the smart tourism, tourism supply chain, and risk evaluation, this paper sorts out the dynamic structure of the online tourism supply chain and the main body cooperation mechanism under the background of smart tourism. On the basis of the traditional supply chain model, it takes the engagement in the online network platform into consideration, rebuilds the new supply chain model of smart tourism with online travel service providers as the core, and combines the characteristics of the new model to establish a basic framework of the supply chain risk evaluation indicator system by using the production process method. With comprehensively taking the relevant factors affecting the supply chain risk into account, it summarizes 25 measurement factors. By adopting the weight factor judgment table method and the expert evaluation method to assign the weights to each indicator, the fuzzy comprehensive evaluation method is used to make quantitative analysis and empirical research on the qualitative indicators in the three-level indicators.

Keywords

smart tourism; supply chain; risk evaluation

Cite This Paper

Yan Xu. Study on Risk Evaluation of Online Smart Tourism Supply Chain. Academic Journal of Business & Management (2022) Vol. 4, Issue 12: 27-36. https://doi.org/10.25236/AJBM.2022.041206.

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