Corona Virus Disease 2019 has promoted the development of the local living services and community-consumption market with community e-commerce emerging at this time. Xingsheng Youxuan is a leading community e-commerce platform, headquartered in Changsha, Hunan Province. The platform is mainly positioned to address the daily needs of household consumers.It relies on the community's physical convenience stores, providing users with a "pre-sale +pick-up" model. As of September 2020, there has been 300,000 stores of Xingsheng Youxuan in the country,with its GMV reaching 40 billion yuan in 2020. As one of the first community e-commerce enterprises, Xingsheng Youxuan had already established a firm foothold in the market. However, with the recognition of the market, many first-tier Internet companies entered the market one after another in the second half of 2020. Internet giants such as Ali, Tencent, Meituan, Jingdong, Byte Jump and Drip competed to join the community e-commerce track. The entry of technology giants posed a huge threat to Xingsheng Youxuan. Therefore, this paper analyzes the current operation situation of Xingsheng Youxuan, points out the problems in its operation, gives improvement suggestions to enhance its operation effectiveness, and helps the company enhance its competitiveness.

Tingting Su. Research on Community E-Commerce Operation Model - Take Xingsheng Youxuan as an Example. Academic Journal of Business & Management (2022) Vol. 4, Issue 12: 111-116. https://doi.org/10.25236/AJBM.2022.041218.

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