In order to improve the design and communication quality of cultural and creative products, this paper will carry out relevant research in the context of new media. The research points out the current problems in the design and communication of cultural and creative products, analyzes the help brought by the new media background to the two, and finally puts forward the design and communication strategy. Through the research, the new media background has exposed problems in the current situation of the design and communication of creative products, and the overall situation is poor. However, depending on the strategy in the paper, we can get the help of new media and comprehensively improve the quality of design and communication.

Bin Liang. Design and Communication Strategies of Cultural and Creative Products in the Context of New Media. The Frontiers of Society, Science and Technology (2022) Vol. 4, Issue 9: 39-43. https://doi.org/10.25236/FSST.2022.040909.

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