Traditional Chinese medicine is an important part of Chinese science/technology and traditional culture. As more countries and regions attach importance to traditional Chinese medicine and the continuous development of traditional Chinese medicine, the curative effect of traditional Chinese medicine is gradually recognized worldwide and the pace of internationalization is accelerating. In 2021, the State Administration of Traditional Chinese Medicine and the Office of the Leading Group for Promoting the Construction of the “The Belt and Road Initiative” jointly issued the “Development Plan for Promoting the High-quality Integration of Traditional Chinese Medicine into the “The Belt and Road Initiative (2021-2025)”, with a view to strengthening cooperation with countries and creating a new situation in the field of traditional Chinese medicine. As a strong city in the traditional Chinese medicine industry, Foshan has the profound cultural heritage and industrial foundation of traditional Chinese medicine. At the same time, Foshan is also a hub city for the construction of the “The Belt and Road” Initiative. Foshan is expected to stand at the level of the national strategy and grasp the development opportunities of the “The Belt and Road Initiative” to promote the international development of traditional Chinese medicine industry. Facing the status and existing problems of Foshan's traditional Chinese medicine industry, Foshan should explore strategic plans and measures for the internationalization from the perspectives of cultural dissemination, brand building, and intellectual property protection.

Benli Zhao. Research on the International Development of Traditional Chinese Medicine Industry from the Perspective of “The Belt and Road Initiative” —Taking Foshan as an Example. Academic Journal of Business & Management (2022) Vol. 4, Issue 12: 117-123. https://doi.org/10.25236/AJBM.2022.041219.

[1] Wu Hongzhou.,(2010). History of Chinese medicine. Shanghai: Shanghai Science and Technology Press,2010:67.

[2] Zhu Lei. Challenges, (2020). Opportunities and Strategies for the Internationalization of Chinese Traditional Medicine industry (in Chinese). Foreign Economic and Trade Practice,2020(11):57-60. 

[3] Wu Lingxia, Gao Shan, Zhai Fei. Problems and strategies of Chinese traditional medicine industry internationalization from the perspective of global value chain. Business & Economy,2022(3):37-39.

[4] Li Yitian, Sang Zhen,(2022). Importance of Highlighting Cultural Connotation in the Process of Internationalization of Traditional Chinese Medicine (in Chinese). Asia-Pacific Traditional Medicine,2022,18(4):8-11.

[5] Wang Hong-jiang,et al. (2020). Analyzing the Status and Problems of International Communication of TCM Culture from The Perspective of Cultural Power(in Chinese). The Chinese Health Service Management, 2020,37(5):382-384.

[6] ZHU Xiaoling,(2021),Exploration on the Traditional Chinese Medicine Sustainable Developmont and Internationalization under the Context of The Belt and Road (in Chinese).Chinese Medicine Modern Distance Education of China, 2021,19(20):172-174.

[7] WU Jingjing, GAO Shan.(2019)Study on the international development of Chinese medicine enterprises under“The Belt and Road”background (in Chinese).Journal of Chinese Research Hospitals, 2019,6(1):6-12. 

[8] Zheng Lijun,(2018),Research on the Problems and Strategies of the Internationalization of Chinese Medicine (in Chinese).Shandong University of Traditional Chinese Medicine, China,2018.

[9] Cheng Meng, Yang Guang,(2019). Overview of international botanical medicine market (in Chinese) [J]. China Food & Drug Administration Magazine 2019(5):62-67.

[10] Song Xinyang, Yang Hongguang, Yang Jieru.(2020) Research on the Strategy of improving the international competitiveness of Chinese traditional medicine industry. Journal of International Economic Cooperation. 2020(2):44-50.

[11] Wang Xiaohan, Sang Zhen, Shen Yunhui, et al.(2020) Analysis and countermeasures of overseas development of traditional Chinese medicine formula granules. China Journal of traditional Chinese medicine and Pharmacy,2020,35(10):5131-5134.