The academic and practical circles believe that emotional labour has an important impact on organisational behavior and is a key component of employee performance. Sales employees are a typical emotional labor group, and their sales behaviour directly affects customers' purchasing behaviour and purchasing decisions. Under the prevailing background of emotional marketing concepts, research on them has significant practical significance. A large number of research results on emotional labour have emerged, but existing studies have more to explore the relationship between emotional labour and job burnout, job satisfaction and organisational commitment, and rarely involve research on the relationship between emotional labor and employee performance. In this context, this paper adopts the questionnaire survey method and takes Company A as the survey object. The results of the survey of the sales staff of this company show that emotional labour has a certain relationship with employee performance. This paper uses SPSS25.0 statistical analysis software, using correlation analysis and regression analysis to verify the three hypotheses proposed in this paper: (1) There is a positive correlation between deep acting and job performance; (2) There is a negative correlation between surface acting and job performance; (3) There is a positive correlation between spontaneous and genuine emotion and job performance.

Xiaohan Pu. The Impact of Emotional Labour on the Job Performance of Sales Staff: Company A. Academic Journal of Business & Management (2022) Vol. 4, Issue 12: 124-133. https://doi.org/10.25236/AJBM.2022.041220.

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