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Academic Journal of Business & Management, 2022, 4(14); doi: 10.25236/AJBM.2022.041402.

Research on the Customer Service Quality Evaluation of Platform-based Online Shopping


Jialong Chen, Ying Liu, Zhitan Feng

Corresponding Author:
Zhitan Feng

School of Commercial, Nantong Institute of Technology, Nantong, China


The improvement of the customer service quality of the shopping platform is multi-faceted and long-term realization. To improve the user's satisfaction with the platform, accumulate a large number of loyal customers, and enhance the sustainable development of the platform can improve the competitiveness in the fiercely competitive e-commerce platform. Sustainability for the development of the enterprise requires a high degree of attention. Taking Pinduoduo as an example, this paper constructs a customer service quality evaluation index system for platform-based online shopping.


Customer service quality, Platform-type online shopping, Index system

Cite This Paper

Jialong Chen, Ying Liu, Zhitan Feng. Research on the Customer Service Quality Evaluation of Platform-based Online Shopping. Academic Journal of Business & Management (2022) Vol. 4, Issue 14: 11-17. https://doi.org/10.25236/AJBM.2022.041402.


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