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International Journal of Frontiers in Sociology, 2022, 4(11); doi: 10.25236/IJFS.2022.041101.

The Impact of External Information on People's Aesthetic Attention


Ao Jiani

Corresponding Author:
Ao Jiani

Nansha College Preparatory Academy, Guangzhou, China, 511458


This study aims at investigating if receiving different kinds of external information could make impacts on people's aesthetic experience. Thirty participants were randomly recruited from an office building in Guangzhou, China. Participants were assigned to three groups respectively. Each group viewed images of two females with different features after reading different kinds of articles. During the experiment, an eye tracker was used to record participants’ visual data which reflects their corresponding aesthetic attention. The experiment reveals that the current mainstream aesthetic preferences for Chinese females are “fair” skin tone and "slim" body shape. Meanwhile, after reading Article promoting different views, participants’ visual attention distribution on one of the females as a stimulus significantly changed. Therefore it can be concluded that external information has an impact on people’s aesthetic experience.


eye tracking, aesthetic attention, external information, priming effect

Cite This Paper

Ao Jiani. The Impact of External Information on People's Aesthetic Attention. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 11: 1-5. https://doi.org/10.25236/IJFS.2022.041101.


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