Welcome to Francis Academic Press

Frontiers in Sport Research, 2022, 4(6); doi: 10.25236/FSR.2022.040610.

Opportunities, Trends and Promotion Strategies of "Online Fitness" in the Post-COVID-19 Era


Jieheng Xie, Chen Bing

Corresponding Author:
Chen Bing

School of Physical Education, Xi'an Shiyou University, Xi'an, China


In the post-COVID-19 era, the development opportunity, situation and promotion strategy of "online fitness" are studied by using the literature method, which is supported by the national policy, the substantial progress of the Internet and the awakening of the public health awareness. At present, the market scale of online fitness is expanding, the penetration rate of the population is increasing, the per capita expenditure level is improving, the user stickiness is increasing, and the market of sports products is expanding. However, the homogeneity of the content is serious, the demonstration is important, the guidance is light, the quality of fitness services is uneven, and the recovery of the offline sports industry is seriously hindering the healthy and sustainable development of "online fitness". "Therefore, the development of "online fitness" industry in the post-COVID-19 era should be widely promoted from the national level to establish the awareness of home fitness, enterprises should take innovation as their core competitiveness, the industry should strengthen the integration of online and offline fitness industry, and practitioners should constantly update their knowledge and cultivate more The industry should strengthen the integration of online and offline fitness industry, practitioners should update their knowledge and cultivate more compound talents to promote the "online fitness" breakthrough and update, to meet the needs of the country, society and individuals, and to contribute to the construction of a strong socialist modernization country.


Online Fitness, the Post-COVID-19 Era, Trends and Promotion Strategies

Cite This Paper

Jieheng Xie, Chen Bing. Opportunities, Trends and Promotion Strategies of "Online Fitness" in the Post-COVID-19 Era. Frontiers in Sport Research (2022) Vol. 4, Issue 6: 56-61. https://doi.org/10.25236/FSR.2022.040610.


[1] General Office of the General Administration of Sports. Notice of the General Office of the State General Administration of Sports on vigorously promo ting scientific fitness methods at home [EB/OL]. 2020. http://www.gov.cn/zhengce/zhengceku/2020-02/03/content_5474274.htm 

[2] State Council. Notice of the State Council on the Issuance of the National Fitness Plan (2021-2025) [EB/OL].2021. http://www.gov.cn/xinwen/2021-08/03/ content_5629234.htm 

[3] General Administration of Sports. Circular of the General Administration of Sports on the issuance of the "Fourteenth Five-Year Plan" for the development of sports [EB/OL]. http://www. gov. cn/zhengce/ zhengceku/2021-10/26/content_5644891.htm

[4] hen W,Liu QS. New trends in public fitness behavior in the Internet era [J]. People's Forum, 2021(2):68-70. 

[5] Li Jinglei. Online fitness industry special report: what to make of the online fitness platform model? [EB/OL]. 2022. https://baijiahao.baidu.com/s?id =1728869928110066916&wfr=spider&for=pc 

[6] Future Think Tank. The development of the Internet intelligent fitness industry from Keep: national fitness, intelligent wind up [EB/OL]. https://www. vzkoo.com/document/20220401a1376ac51d1c6224 db6d368f.html 

[7] Zhong Liping, Wan Jiahui, Zhong Jiangnan, Liu Jianwu, Zhou Jin, Long Huanyu, Yin Tingting, Fang Qingjun. Research on the operation of online fitness video websites under the COVID-19--a case study of bilibili fitne ss video website[J]. Sports Research and Education,2021,36(03):16-20+34.

[8] Liu Y, Liu CHM. Research on the construction of "Internet + home fitness" precise service model in the period of epidemic prevention and control[J]. Sports Vision,2022(03):35-37. 

[9] Zhong Liping, Liu Jianwu, Fan Chengwen, ZhouJin. The practice logic, development trend and promotion strategy of online fitness under the new crown pneumonia epidemic[J]. Journal of Wuhan Institute of Physical Education,2020,54 (09):34-41.

[10] Zhao Jian. Opportunities and challenges for the development of national fit ness in the context of the Internet[J]. Contemporary Sports Science and Tec hnology,2018,8(24):160-161.

[11] Zhao Youlin. Research on "Internet+Home Fitness" for National Fitness Development in Post-COVID-19 Period[C]. The 12th National Sports Science Conference Abstracts Compilation - Poster Exchange (Sports Social Science Section). 2022:288-289. 

[12] Zhong Bingshu, Huang Zhijian, Wang Kai, Che Bingqing, Song Yu. Dilemma and response: Focusing on the impact of novel coronavirus pneumonia outbreak on sports[J]. Research in Sports,2020,34(02):9-33+40.

[13] Zhong Liping, Long Huanyu, Zhou Jin, Liu Jianwu, Zhong Jiangnan, Li Fangmin. Research on "online fitness" live video broadcasting in the era of national live broadcasting[J]. Journal of physical adult education,2021,37(03):1 4-20.

[14] Zhang Shuangling, Man Xiaoxia, Zhang Xiang, Zhang J. "Internet + home fitness" -a new model of national fitness under the new crown pneumonia epidemic[J]. Health Research,2020,40(06):611-614.

[15] Zhang L, Jiao YQ. Spatial Turning and Value Reconstruction of Sports Industry Development in the Post-COVID-19 Era-An Analysis of Sports Industry Development Based on the Background of New Crown Pneumonia Epidemic[J]. Sports and Science,2020,41(03):25-30.

[16] Hou Guangding, Sun Minkang, Yang Shuijin, Yu Lei, Li Rui. Research on the function, task and path of national fitness in the post-COVID-19 era[J]. Liaoning Sports Science and Technology, 2021,43(03):1-5.