In the post-COVID-19 era, the development opportunity, situation and promotion strategy of "online fitness" are studied by using the literature method, which is supported by the national policy, the substantial progress of the Internet and the awakening of the public health awareness. At present, the market scale of online fitness is expanding, the penetration rate of the population is increasing, the per capita expenditure level is improving, the user stickiness is increasing, and the market of sports products is expanding. However, the homogeneity of the content is serious, the demonstration is important, the guidance is light, the quality of fitness services is uneven, and the recovery of the offline sports industry is seriously hindering the healthy and sustainable development of "online fitness". "Therefore, the development of "online fitness" industry in the post-COVID-19 era should be widely promoted from the national level to establish the awareness of home fitness, enterprises should take innovation as their core competitiveness, the industry should strengthen the integration of online and offline fitness industry, and practitioners should constantly update their knowledge and cultivate more The industry should strengthen the integration of online and offline fitness industry, practitioners should update their knowledge and cultivate more compound talents to promote the "online fitness" breakthrough and update, to meet the needs of the country, society and individuals, and to contribute to the construction of a strong socialist modernization country.

Jieheng Xie, Chen Bing. Opportunities, Trends and Promotion Strategies of "Online Fitness" in the Post-COVID-19 Era. Frontiers in Sport Research (2022) Vol. 4, Issue 6: 56-61. https://doi.org/10.25236/FSR.2022.040610.

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