Small and medium-sized enterprises (SMEs) which are indispensable in China’s economic development are the main body of China's market economy and the backbone of market economic development. With the continuous development of China's market economy, more and more SMEs have stepped into the "deep water" of economic activities, but a series of problems have come along, such as "small but beautiful", "small but special" and "small but not fine". At present, China's market competition is becoming increasingly fierce, but there are still many problems in the production and operation of domestic SMEs, resulting in more negative impacts. Therefore, this study is an in-depth analysis of the problems in the cost control process of SMEs, which is of great significance to improve the business quality of SMEs. This paper mainly analyzes and discusses the optimal countermeasures for cost control in SMEs in the new era.

Zhang Xiaohui. The optimization countermeasure analysis of the cost control problem of small and medium-sized enterprises in the new era. Academic Journal of Business & Management (2022) Vol. 4, Issue 14: 112-115. https://doi.org/10.25236/AJBM.2022.041418.

[1] Zhang Junsi. (2022). Research on Cost Control of Small and Medium-sized Enterprises. Modern Business (05), 135-137.

[2] Gai Hongbo. (2021). Cost Control Path analysis of Small and medium-sized enterprises. Investment and Cooperation (12), 120-121.

[3] Nie Tingting. (2020). Reflections on how to strengthen the cost control of small and medium-sized enterprises. Tax Payment (19), 157-158.

[4] Zhang Xufang. (2020). Problems in Cost control of Small and medium-sized Enterprises and suggestions for improvement. Enterprise Reform and Management (14), 146-147.