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Academic Journal of Business & Management, 2022, 4(15); doi: 10.25236/AJBM.2022.041516.

Continuity and Change in Organisations — A Study Based on the Management Framework of Morgan Company


Chen Wang

Corresponding Author:
Chen Wang

Taishan College of Science and Technology, Tai'an, Shandong, China


Change has gradually evolved into an indispensable feature of contemporary businesses seeking the competition and growth required for sustained success. This paper studies the case of Morgan Motor Company to understand the concepts of change and continuity. The first section summarizes the journey of Morgan Cars from its foundation until the year 2009. The next section looks at the present-day scenario to understand what the company has done since 2009 to present to sustain and grow competitively.  The last part advises the company of the new challenges, which it may face and how these can be mitigated through change management. The case demonstrates the company's process of implementing change and continuity over many years and successfully maintaining its reputation throughout the process. This suggests the company will stay the course and have adequate defences to deal with uncertainty.


Change and continuity, Contemporary businesses, Competition and growth, New challenges, Maintain reputation

Cite This Paper

Chen Wang. Continuity and Change in Organisations — A Study Based on the Management Framework of Morgan Company. Academic Journal of Business & Management (2022) Vol. 4, Issue 15: 102-106. https://doi.org/10.25236/AJBM.2022.041516.


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