International Journal of New Developments in Engineering and Society, 2017, 1(3); doi: 10.25236/IJNDES.17315.
Xingcheng Chen
The logistics university of PAP, Tianjin, 300309
Bundling is a business marketing activity that is widely found in business activities. Businessmen always use the consumer's psychology, to the consumer bundled. This paper analyzes the behavior of consumers in bundled sales based on the psychological analysis of psychology, and puts forward some countermeasures and suggestions to protect the interests of consumers.
Bundled sales, contrasting psychology, mixed bundles
Xingcheng Chen. Analysis of Binding Sales based on Contrastive Psychology. International Journal of New Developments in Engineering and Society (2017) Vol.1, Num.3: 39-41.
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