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The Frontiers of Society, Science and Technology, 2019, 1(5); doi: 10.25236/FSST.19010519.

On Identity Construction of News Headlines: A Multimodal Perspective


Zeyu Cao

Corresponding Author:
Zeyu Cao

College of foreign studies, Jinan University, Guangzhou, 510000, China


The headline of a news report is a window to display the central idea of the passage, and it often lays a foundation for the bias of the whole passage. Under the guidance of communication bias, different media from China and the West sometimes establish different pragmatic identities. It is the use of lexical semantics in different situations that often leads to the identity differences of media people. Based on the traditional discourse analysis, this study uses the concept of multimodal semantics to analyze the use of vocabulary to judge the pragmatic identity constructed by different media, and finally, attempts to summarize the rules and significance of identity construction.


Identity Construction; Multimodal Semantics; Communication Bias

Cite This Paper

Zeyu Cao. On Identity Construction of News Headlines: A Multimodal Perspective. The Frontiers of Society, Science and Technology (2019) Vol. 1 Issue 5: 110-116. https://doi.org/10.25236/FSST.19010519.


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