College of foreign studies, Jinan University, Guangzhou, 510000, China
The headline of a news report is a window to display the central idea of the passage, and it often lays a foundation for the bias of the whole passage. Under the guidance of communication bias, different media from China and the West sometimes establish different pragmatic identities. It is the use of lexical semantics in different situations that often leads to the identity differences of media people. Based on the traditional discourse analysis, this study uses the concept of multimodal semantics to analyze the use of vocabulary to judge the pragmatic identity constructed by different media, and finally, attempts to summarize the rules and significance of identity construction.
Identity Construction; Multimodal Semantics; Communication Bias
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