Hunan Institute of Engineering, Hunan 411004, China
With the improvement of living standards, the people have begun to pay attention to spiritual life while their material life has been satisfied. One of the leisure methods is tourism, so the tourism industry in China has also developed very rapidly. In recent years, the travel demand of the tourists has also been increasing, and the tourism is gradually transformed from single sightseeing and vacation-oriented tour to special tour. Ice-snow tourism is one of the newly developed tourism programs. As more and more people pursue health and ecological tourism, the ice-snow tourism program is expanded and developed rapidly. It can not only promote the development of tourism industry, but also promote the development of other related industries, which is important for promoting local economic growth and development.
Ice-snow tourism; Regional economy; Promotion
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