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Academic Journal of Business & Management, 2022, 4(18); doi: 10.25236/AJBM.2022.041804.

Development Strategy Analysis of Chengdu Research Base of Giant Panda after COVID-19


Bingchan Xue, Ling Zhang

Corresponding Author:
​Bingchan Xue

City University of Macao, Macao, 999078, China


Due to the prevalence of COVID-19, the tourism economy around the world has been affected to a greater or lesser extent for a long time. Tourist attractions everywhere have become much less popular because of crowd restrictions, the impact of COVID-19 at the destination, etc. How can we build better destinations under the influence of COVID-19 and enhance the competitiveness of destinations has become an important topic. In this paper, Chengdu Research base of Giant Panda is selected as the research site, analyzed by using SWOT and market segmentation method, read and reviewed related literature and news reports to provide ideas for Chengdu Research base of Giant Panda to enhance its competitiveness.


Chengdu Research base of Giant Panda, COVID-19, SWOT, Marketing strategy

Cite This Paper

Bingchan Xue, Ling Zhang. Development Strategy Analysis of Chengdu Research Base of Giant Panda after COVID-19. Academic Journal of Business & Management (2022) Vol. 4, Issue 18: 14-21. https://doi.org/10.25236/AJBM.2022.041804.


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