Academic Journal of Business & Management, 2022, 4(18); doi: 10.25236/AJBM.2022.041812.
Meixuan Pan, Chuyu Feng, Entong Chen, Bowen Tan, Yu Deng
School of International Business Administration, South China Normal University, Guangzhou, Guangdong, 510000, China
In this paper, based on the analysis of the current situation of regional tourism integration in China, we have studied the red tourism resources of Zhuhai in the Guangdong-Hong Kong-Macao Greater Bay Area. From the background of the trend of regional tourism integration, we analyze the advantages and problems of red tourism in Zhuhai and reflect on them one by one, and make an outlook on the future development of red tourism industry in Zhuhai through field study mainly online collection of information. We will start to break the operation mode of traditional red tourism, let red tourism take advantage of the era of regional tourism integration, carry out supply-side structural reform, deepen transformation and upgrading, extend the industrial chain, implement the concept of coordinated development, and give new life to create new economic growth points.
Regional Tourism Integration; Red Tourism; Guangdong; Hong Kong and Macao Greater Bay Area
Meixuan Pan, Chuyu Feng, Entong Chen, Bowen Tan, Yu Deng. Reflections and Research on the Development Strategy of Red Tourism Development in Guangdong, Hong Kong and Macao Bay Area under Regional Tourism Integration - Taking Red Tourism Resources of Zhuhai City as an Example. Academic Journal of Business & Management (2022) Vol. 4, Issue 18: 68-74. https://doi.org/10.25236/AJBM.2022.041812.
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