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Academic Journal of Business & Management, 2022, 4(18); doi: 10.25236/AJBM.2022.041813.

Study on the path of combining red tourism and civic education in the context of the construction of Guangdong-Hong Kong-Macao Greater Bay Area - A case study of the red tourism project in Zhuhai

Author(s)

Yu Deng, Bowen Tan, Chuyu Feng, Entong Chen, Meixuan Pan

Corresponding Author:
​Yu Deng
Affiliation(s)

School of International Business Administration, South China Normal University, Guangzhou, Guangdong, 510000, China

Abstract

The Guangdong-Hong Kong-Macao Greater Bay Area is the fulcrum of global development grafted with China's dynamics, and a growth pole driving the deepening reform of Chinese society. The integrated development of culture and tourism is of great significance to the implementation and construction of the Guangdong-Hong Kong-Macao Greater Bay Area. The integration of culture and tourism has put forward new requirements for both cultural industry and tourism industry. Red tourism is rich in patriotic education content and has the function of improving the ideological and political quality of college students. Red tourism coincides with the requirements of ideological and political education, and at the same time closely fits the development needs of cultural and tourism integration in Guangdong-Hong Kong-Macao Greater Bay Area. Taking Zhuhai in Guangdong-Hong Kong-Macao Greater Bay Area as an example, this paper makes full use of Zhuhai's tourism industry and tourism resources, deeply explores red tourism resources and combines them with civic education, so as to provide paths to support the development of red tourism projects in Guangdong-Hong Kong-Macao Greater Bay Area and the cultivation of civic education talents in colleges and universities.

Keywords

Guangdong-Hong Kong-Macao Greater Bay Area; Red Tourism; Civic Education

Cite This Paper

Yu Deng, Bowen Tan, Chuyu Feng, Entong Chen, Meixuan Pan. Study on the path of combining red tourism and civic education in the context of the construction of Guangdong-Hong Kong-Macao Greater Bay Area - A case study of the red tourism project in Zhuhai. Academic Journal of Business & Management (2022) Vol. 4, Issue 18: 75-81. https://doi.org/10.25236/AJBM.2022.041813.

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