Academic Journal of Business & Management, 2022, 4(18); doi: 10.25236/AJBM.2022.041814.
Qiuyu Zhou1, Yixuan Li2, Zihan Zhu3, Yujia Chen1, Xiaoyi Wang3
1School of Economics and Management, Communication University of China, Beijing, 100024, China
2School of Advertising, Communication University of China, Beijing, 100024, China
3School of Journalism, Communication University of China, Beijing, 100024, China
This paper takes Ziwu Village in Huangshan City, Anhui Province as an example, and relies on the local tea plantation to create the special tea brand "Ziwu Tea", and explores the role of regional branding in rural revitalization. The paper gives an overview of the market prospect of regional branding, analyzes the current situation of the tourism market and the competition of the tea market in Anhui Province, and proposes the branding scheme of "Zi Cha". Finally, the paper details the brand positioning and target market of the brand, providing a model for China's rural revitalization.
rural revitalization; regional branding; tourism market
Qiuyu Zhou, Yixuan Li, Zihan Zhu, Yujia Chen, Xiaoyi Wang. Regional Characteristic Branding Helps Rural Revitalization Development: The Case of Ziwu Village in Huangshan City, Anhui Province. Academic Journal of Business & Management (2022) Vol. 4, Issue 18: 82-88. https://doi.org/10.25236/AJBM.2022.041814.
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