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International Journal of Frontiers in Sociology, 2022, 4(13); doi: 10.25236/IJFS.2022.041308.

A Media Image Analysis of Sexual Minorities: Transvestites in Short Videos


Shuojing Yang

Corresponding Author:
Shuojing Yang

School of Journalism and Communications, Hebei Normal University, Shijiazhuang, 050024, China


This paper uses text analysis and interview methods to explore the multiple reasons why bloggers shoot cross dressing videos, especially for the multiple reasons of cross roles, and interviews 8 audiences (aged around 23, six women and one man, including one woman in law, one in finance, three in the news media, one in sports and two unemployed graduates -- were all in the sexual majority) to understand the real feelings of netizens for such videos and roles. Based on this discussion, the media image created in the video not only plays a role in deepening stereotypes, but also brings a space conducive to gender diversity and broadening inclusiveness by showing diversified lifestyles and personality characteristics as well as convincing values in more aspects. This study focuses on short video, a social platform that permeates people's lives, and has innovative significance for exploring ways to effectively expand social inclusion and gender diversity in the Internet space. In addition, after fully explaining the social impact brought by the performance of sexual minorities in the media platform, it is not difficult to find the neglect of this group in the system mechanism and the loopholes in the protection of rights protection subjects. In today's more diversified world, the corresponding social consciousness keeps developing, and the corresponding social existence should also be put on the agenda.


Minority groups; Media image; Short video; Cross dressers; Cross character

Cite This Paper

Shuojing Yang. A Media Image Analysis of Sexual Minorities: Transvestites in Short Videos. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 13: 46-50. https://doi.org/10.25236/IJFS.2022.041308.


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