Due to the growing popularity of food tourism and the availability of information, some research has been carried out on food tourism. However, there are still many areas that need to be explored. The aim of this paper is to explore the process of generating tourists' intention to visit before a food tour through the influence of destination image, tourists' motivation and attitude on tourists' intention to visit food tourism. Three hypotheses were formulated for the research model and empirical data were collected from tourists who had experienced food tourism in Macao. A total of 277 questionnaires were returned and the data were analysed using SPSS. According to the findings, the destination image variable and the visitor motivation variable had a significant positive impact on visitor attitudes; while the visitor attitude variable had a positive and significant impact on the visitor intention variable. Visitors who were knowledgeable about the destination's image were more satisfied than those who had greater motivation to visit.

Ling Zhang, Bingchan Xue. Food Tourism: Impact between Tourist Motivation, Destination Image, Attitude, and Visit Intention in Macao. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 13: 51-60. https://doi.org/10.25236/IJFS.2022.041309.

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