Under the increasingly fierce competition in the product market, more and more product styles are available for consumers to purchase, and product appearance is also an important part of product attraction. In the stage of product development, designers often use the existing evaluation methods to evaluate the user’s preference for product design schemes, but the existing subjective evaluation methods are ambiguous, and the evaluation indexes in the objective test method are single. With the deepening of research on physiological signals in reflecting emotions, it has become a trend to measure users’ emotions through physiological characteristics. In this paper, multiple physiological indexes are used as the evaluation index of product scheme. Aiming at the problem that the subjective evaluation is not objective and accurate enough, and the evaluation index in the experimental evaluation method is single, based on the experimental method, the changes of physiological indexes under different emotional preference schemes are explored, and the physiological evaluation index system is established. By constructing a product design evaluation method with multiple physiological characteristics and verifying the feasibility of the method, the product design scheme is optimized more objectively and accurately, which provides an effective theoretical basis and method reference for the preference evaluation of product appearance design scheme.

Zhigang Hu, Dongyi Jia, Nan Zhang, Juhuan Li, Longbo Zhou. Research on Evaluation Method and Application of Product Design Scheme Based on Multiple Physiological Characteristics. The Frontiers of Society, Science and Technology (2022) Vol. 4, Issue 12: 1-13. https://doi.org/10.25236/FSST.2022.041201.

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