The Frontiers of Society, Science and Technology, 2022, 4(12); doi: 10.25236/FSST.2022.041207.
College of Management Shanghai, University of Shanghai for Science and Technology, Shanghai, China
Although the development of Chinese medical and aesthetic industry is relatively mature, the challenges posed by homogeneous products and high risks in the medical and aesthetic industry still pose a threat to the operation and development of the industry market, resulting in the slow development and innovation of Chinese medical and aesthetic industry, and calls on all parties to strengthen supervision. These problems have had a huge impact on the development of medical beauty in China. In the context of public health, where should the medical beauty industry go, where should the future focus of the medical beauty industry be, how to create healthy medical beauty products, and how to enhance consumers' confidence in medical beauty products are all problems that need to be solved. Therefore, we need to consider how to formulate effective policies to adapt to and guide the medical beauty consumer market. We should not only compound consumers' consumption concepts, but also promote the vigorous development of the industry, so that Chinese medical and aesthetics outstanding technical and service advantages in the entire international market to attract consumers from all countries. Therefore, in the context of public health, it is of certain value and significance to study the impact of the problems existing in the development of the medical beauty industry on the medical beauty market industry.
big health concept, medical beauty industry development
Meilun Zhao. Research on the development of Chinese medical and aesthetic industry in the context of mass health. The Frontiers of Society, Science and Technology (2022) Vol. 4, Issue 12: 55-59. https://doi.org/10.25236/FSST.2022.041207.
 John Squelch, Robert Joan, Thomas Jonick, Marketing Management [M]. Richard Darwin Inc, 2001:32-33.
 Jeong Ho Pyo. A Study of the International Competitiveness of Korean Medical Industry [J]. Medicine, Health Care and Philosophy, 2006: 21-57
 Hui Juan, Chen Liyu. Research Progress of Traditional Chinese Medicine Industry in the Context of "Healthy China" [J]. Think Tank Era, 2020, (07): 5-6.
 Wang Caiyu, Zhang Yuanyuan. Research on the Driving Factors of Female Medical Cosmetology [J]. Chinese Journal of Aesthetic Medicine, 2021, 30(3):149-152.
 Yang Wei. The impact of medical cosmetology on the beauty market [J]. China Medical Cosmetology, 2014(5):235-235,238.
 Zhang Xiuli, Wang Qing, Kou Jingkun, et al. Investigation of medical aesthetic technology profession [J]. Chinese Journal of Aesthetic Medicine, 2013, 22(5): 590-593.
 Sun Yuhong, Wang Zhifeng. Investigation on the management status of hospital infections in 27 medical cosmetology institutions [J]. Capital Journal of Public Health, 2016, 10(1): 10-12.
 Medical Beauty and Art Branch of Chinese Plastic Surgery Association. Consensus of Chinese Experts on Protection of Medical Aesthetic Institutions Fighting Against Coronavirus Disease 2019[J]. Chinese Journal of Aesthetic Medicine, 2020, 29(3): 23-27.
 Liu Shuhong. Present situation and countermeasures of medical hairdressing market in our country [J]. Chinese Hospitals, 2006, 10(12):27-30.
 Peng Qingxing, Hu Jiaoping, Li Zhuhua. On sustainable development of the medical cosmetic industry in China [J]. Chinese Journal of Medical Aesthetics and Cosmetology, 2005, 11(1):42-44.