Academic Journal of Business & Management, 2022, 4(19); doi: 10.25236/AJBM.2022.041920.
Yi Tengqi
Changsha Vocational & Technical College, Changsha, Hunan, 410000, China
The development of Internet information technology has provided reliable technical support for the advancement of the trend of globalization. International trade has also begun to gradually rely on the online trading platform based on mobile Internet technology. Cross-border e-commerce has become a new form of international trade at present, which opens up a new path for the development of the global economy. At present, cross-border e-commerce based on mobile Internet mainly includes three types of business models, namely cross-border B2B, cross-border vertical B2C and cross-border C2C, which have different performance in profit methods, logistics and warehousing, payment forms and quality control. This paper will start from the basic concept and operation mechanism of cross-border e-commerce based on mobile Internet, introduce the basic overview of different business models, and analyze the specific performance of the three business models in different fields for reference.
Mobile Internet; Cross-border e-commerce; Business model
Yi Tengqi. Discussion on the cross-border e-commerce business model of mobile Internet. Academic Journal of Business & Management (2022) Vol. 4, Issue 19: 156-160. https://doi.org/10.25236/AJBM.2022.041920.
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