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International Journal of New Developments in Engineering and Society, 2017, 1(3); doi: 10.25236/IJNDES.17320.

Research on Rural E-commerce Development under the Mode of "Internet + Agriculture"


Hao Jin

Corresponding Author:
Hao Jin

Nanchang Normal University, Nanchang, Jiangxi,330032


Informationization has become an important driving force for national economic and social development. With the ever-expanding digital divide between urban and rural areas in China, the national economy, the living standards of urban and rural residents, and the cultural quality of residents have also been greatly affected. E-commerce has become the dominant part of our national economy. E-commerce has gone deep into daily life. With the development of rural informatization, the mode of production and operation in rural areas and the life of peasants have undergone great changes. Dec. 22, 2014 ~ 23 days, the National Agricultural Working Conference was held in Beijing, the meeting proposed: "The development of agricultural products, e-commerce, accelerate the pace of agricultural information; promote agricultural science and technology system reform and accelerate the pace of agricultural science and technology innovation. And quickly develop in depth. Through the analysis of the status quo of the development of rural electricity suppliers in our country, there are some problems such as the low popularization rate of rural Internet and the large gap between urban and rural areas, the relatively backward concept of overall consumption in rural areas, the shortage of new-type rural e-commerce service personnel and the relatively imperfect rural logistics distribution network, At the same time, it puts forward some suggestions to strengthen the infrastructure construction of rural electricity supplier, establish and improve the agricultural products logistics distribution system, strengthen the education and training policies of rural residents, and provide a reference for the development of rural electricity suppliers to a certain extent. Realize the agricultural information, transfer structure, turn direction, expand agricultural development space.


Internet+, E-commerce, industrial Progress

Cite This Paper

Hao Jin. Research on Rural E-commerce Development under the Mode of "Internet + Agriculture".  International Journal of New Developments in Engineering and Society (2017) Vol.1, Num.3: 58-61.


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