Welcome to Francis Academic Press

The Frontiers of Society, Science and Technology, 2023, 5(1); doi: 10.25236/FSST.2023.050107.

Breakthrough and innovation of news broadcast hostsin short video platform


Hangqi Xu

Corresponding Author:
Hangqi Xu

Harbin Normal University, Harbin, China


Under the impact of new media based on the Internet, traditional media have embarked on a transformation path with media integration. With the opening of the "Year of Jitterbug" in 2018, a short video has become one of the mainstream new media for users to obtain information and leisure entertainment, and with the continuous growth of platform users, it also attracts major mainstream media to station. From long video to short video, it is not only the refinement and transformation of news content but also puts forward higher requirements for the work of broadcast hosts. Whether it is emotional expression or language broadcast, or an in-depth understanding of news communication logic, it requires broadcast hosts to transform from traditional media thinking to integrated media communication. Therefore, the transformation of traditional media to new media is not only the transformation of creation and communication but also the transformation of the thinking of news broadcast host practitioners, which adds to the icing on the cake of short video news communication. This paper studies how news broadcast hosts develop and innovate in short video platforms from three perspectives: audience, news broadcast hosts, and short video platforms, and explores how to enhance the innovation of news broadcast hosts' work by combining the evolution of broadcast hosts' function in the transformation of TV news into short video news.


newscaster; short video; innovation

Cite This Paper

Hangqi Xu. Breakthrough and innovation of news broadcast hostsin short video platform. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 1: 35-39. https://doi.org/10.25236/FSST.2023.050107.


[1] Guo Xueling. The integration and conflict of "Anchor Say Associated" and new media platforms--Take the example of "News Associated" in Jitterbug[J]. New Media Research(2019).(22), 65-67.

[2] Wang Lufeng. Research on the application path of mobile short video in the field of news reporting [D]. Yunnan University(2018). 

[3] Lin Yang.Posture, language, and form: innovation of host communication in the process of media integration - taking Anchor Says Link as an example[J]. China Host Communication Research(2021). (01), 90-104.

[4] Li Kang. The impact and reflection of a short video on traditional broadcast hosting[J]. News Communication,(2021).(20),52-53.

[5] Zhang Qian. Research on the audible language of radio and television broadcasting and hosting in the era of fusion media [J]. Time Report (Penryu)(2021).(10),9